A lot of cyclists turn up their nose at safety vests because of fashion....Smoking was fashionable once, too.

Highway construction workers are in the road 40 hours a week, and far less are killed or injured than cyclists.

Have you ever heard someone say, "Yea I saw him, but I figured I would just run him over anyhow." Be seen!

Notice that the signs indicating School zone, Pedestrian, Bicycle, and other crossings, where you might encounter a human in the road, are all changing to the bright Yellow-Green.

Some government agency did a study and determined the minimum amount of florescent and reflective materials required for safely working in close proximity to moving traffic. This vest meets that requirement.

Designers of fashionable cycling apparel, have placed a reflective logo on the front about the size of a thumb print, and describes it as a reflective "detail."  This will not increase your visibility from all directions.

Our vest costs about the same as a couple of water bottles and is reflective and bright from all directions.